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Kenya’s Boldest Voice
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An open letter to SMEs: Do you know your customer's customer?
An open letter urges SMEs to look beyond their direct clients and understand their customers' customers as a powerful strategy for deeper growth and stronger value creation.
By Lydiah Kiburu 1 month ago
An open letter to SMEs: Do you know your customer's customer?
Small business, big networks: An open letter to SMEs
Did you know that your suppliers are your first advantage?
By Lydiah Kiburu 2 months ago
Small business, big networks: An open letter to SMEs
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From trust to growth: the rise of micro-multinationals
In digital markets, trust functions as critical infrastructure, enabling the growth of micro-multinationals by ensuring reliable systems and consistent institutional responses.
By Lydiah Kiburu 2 months ago
From trust to growth: the rise of micro-multinationals
Why apologies matter as much as fixes in digital business
For leaders running digital businesses, the lesson is clear: fixing a technical problem does not automatically restore customer confidence
By Lydiah Kiburu 2 months ago
Why apologies matter as much as fixes in digital business
Why customers often adopt technology through social networks
Customers often adopt new technologies through social networks because enterprises increasingly invest in digital channels, data platforms, and automation to boost efficiency.
By Lydiah Kiburu 2 months ago
Why customers often adopt technology through social networks
The silent exit: A signal digital businesses should never ignore
In African markets, complaints carry a social cost. Many customers do not want to jeopardise their relationship with the service provider, because they believe in long-term relationships.
By Lydiah Kiburu 3 months ago
The silent exit: A signal digital businesses should never ignore
Why technology adoption fails even when it works
This "silent exit" by customers from digital platforms is the most expensive failure mode of all, because it arrives without warning and is detected too late.
By Lydiah Kiburu 3 months ago
Why technology adoption fails even when it works
Kenya's finest players set to be feted tomorrow
Football
By Standard Sports
4 mins ago
Why most Kenyans prefer self employment to looking for jobs
Enterprise
By James Wanzala
33 mins ago
Inside administrators' struggles to manage the estates of fallen relatives
Crime and Justice
By Daniel Chege
36 mins ago
Mt Kenya leaders accuse Ruto of ethnic profiling
Central
By Ndungu Gachane and Irungu Wahome
36 mins ago
How to collaborate without losing control of your business
Enterprise
By Lydiah Kiburu
36 mins ago
Locals torch ADC farms after KPR officer kills herder
Western
By Obare Osinde
36 mins ago
State: The master tax collector but accountability rookie
Enterprise
By James Mungai
36 mins ago